Moonstruck Management and Hope River Entertainment Announce Merger


Josh Trivett, Owner of Moonstruck Management, and Penni McDaniel, Owner of Hope River Entertainment are proud to announce they are merging the agencies under the Moonstruck Management name.  “I am so excited about the merger of Moonstruck Management and Hope River Entertainment on so many levels. Penni McDaniel is a wonderful veteran of the industry in all aspects: Booking, PR, Album & Radio Promotions.  With the recent hire of Ben Wilson as Booking Agent, and now adding all of Hope River’s services under the Moonstruck umbrella, this fulfills my original vision. Moonstruck Management will be a full service agency that offers artists an entire gamut of services needed to build or advance their career,” said Trivett.

The agency’s award-winning combined talent roster now includes: Soggy Bottom Boys, Lonesome River Band, Russell Moore & IIIrd Tyme Out, Dave Adkins, Volume Five, Hogslop String Band, Newtown, Sweetwater String Band, Trinity River Band, Bluegrass 45, and Jesse Kramer. Moonstruck Management will now be offering in-house publicity and other services to their clients that currently do not have those services provided by another agency.

Moonstruck Management is also the Talent Buyer for two prestigious festivals – the Huck Finn Jubilee in Ontario, California and Uncle Dave Macon Days in Mufreesboro, Tennessee. This year’s Uncle Dave Macon Days included the attempt to set the Guinness Book of World Records for the World’s Largest Square Dance, hosted by Marcia Campbell (Grand Ole Opry, WSM) with Hogslop String Band as the featured performer.  The attempt is currently in the review process by the Guinness Book of World Records.  Next year,  the festival will celebrate their 40th Anniversary.

“I’ve been working with Josh for many years in regards to our mutual clients, and more recently with Ben,” said McDaniel. “I am so impressed with their enthusiasm, business experience and professionalism. The three of us had the opportunity to work closely together at the Huck Finn Jubilee and Uncle Dave Macon Days, and we immediately clicked as a team. We felt like the merger was an obvious and natural next step in helping our clients achieve their own career goals. We are honored to be working with such talented artists and appreciate their excitement about this new venture.  I’m excited to help expand Moonstruck Management as we head into a very positive future with this new team.”

McDaniel will continue providing: Management for Dave Adkins and Donna Hughes; Public Relations services for Larry Cordle, Lonesome River Band, Volume Five, Trinity River Band and more; Festival Publicity for the Bill Monroe Music Park including the Bill Monroe Memorial Bean Blossom Bluegrass Festival; Album Publicity and Radio Promotions for Trinity River Band’s Things We Do For Dreams, Lou Reid and Carolina’s Rollin’ On; and a new album coming soon on Mountain Home Music Company.

Agent, Ben Wilson says, “I have had the pleasure of working with Penni over the last few months. The best thing about working with Penni, is getting to know Penni. Her professionalism is second to none. The way in which she handles artists is like family. Personally, I am thrilled to get to learn from her on a daily basis. With her kindness and experience in the genre, Moonstruck Management is a stronger company today.”

Sammy Shelor, 5-Time IBMA Awarding Winning Banjo Performer of the Year and band leader of Lonesome River Band, sums it all up saying, “I’ve worked with both companies for many years who have both furthered the success of Lonesome River Band. I couldn’t be more excited over this merger and having everything under one roof.  It’s a real benefit with us all working closer together towards the common goal.”

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