Penni McDaniel is the owner and agent with Hope River Entertainment – a full service music entertainment agency she founded in 2001. She began by handling booking and publicity for Pine Mountain Railroad. Since that time, she has continued to adapt to the ever changing music industry and social media world to gain exposure for her clients.

As a Publicist, she has successfully booked clients on TV shows such as Ryan Holladay’s performance on the Oprah Winfrey Show’s “World’s Most Talented Kids” episode and a variety of other promotional appearances like the late Tim Hensley’s incredible Grand Ole Opry performance with special guests Kenny Chesney and Buddy Cannon. Penni has served as the publicist for Lonesome River Band since 2008. Other current clients include: Dave Adkins, Larry Cordle, Volume Five, Donna Hughes, Trinity River Band, Lou Reid, and festival publicity for the Huck Finn Jubliee in California and the Bill Monroe Music Park in Bean Blossom, Indiana.

Since 2002, she has worked Album Publicity for countless projects by artists such as Michael Martin Murphey, Lonesome River Band, Rodney Dillard, Carrie Hassler, Detour, Donna Hughes, Marty Raybon, Larry Cordle, Melonie Cannon (including her duet and video with Willie Nelson), Blue Moon Rising, and many other clients over the years.  Many albums have garnered features and reviews in mainstream media outlets such as Country Weekly Magazine, high sales resulting in Billboard Top 10 Bluegrass Chart success, and numerous awards and nominations from organizations such as IBMA, Grammy, GMA Dove Awards, and the ICMs.

As a Radio Promoter, she has worked with numerous projects for artists such as Lonesome River Band, Dave Adkins, Donna Hughes, Lou Reid, Russell Moore & IIIrd Tyme Out, etc.  that have garnered many #1s on the radio charts including: Sirius XM Bluegrass Junction, Sirius XM Top 40, Bluegrass Today, Bluegrass Unlimited, Americana Music Chart, Roots Music Report, smaller market Country charts, and other radio album and singles charts.

Hope River Entertainment services include: Artists Management & Development, Branding, Booking, Consulting, Artist and Album Publicity, Radio Promotions, Online Reputation Management, Website Design and Maintenance, and development of Marketing Materials such as Pamphlets, Posters, Postcards, Press Kits, Videos, EPKs, and much more.

If you are in need of professional photography services press photos, album artwork, etc., we recommend Anthony Ladd of Kneelindesign.

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