Penni McDaniel founded Hope River Entertainment, a full service music entertainment agency in 2001. She began by handling booking and publicity for Pine Mountain Railroad. Since that time, she has continued to adapt to the ever changing music industry and social media world to gain exposure for her clients.
As a Publicist, she has successfully booked clients on TV shows such as Ryan Holladay’s performance on the Oprah Winfrey Show’s “World’s Most Talented Kids” episode and a variety of other promotional appearances like the late Tim Hensley’s incredible Grand Ole Opry performance with special guests Kenny Chesney and Buddy Cannon. Penni has served as the publicist for Lonesome River Band since 2008.
Since 2002, she has worked Album Publicity for countless projects by artists such as Michael Martin Murphey, Lonesome River Band, Rodney Dillard, Carrie Hassler, Detour, Donna Hughes, Marty Raybon, Larry Cordle, Melonie Cannon (including her duet and video with Willie Nelson), Dave Adkins, Volume Five, Blue Moon Rising, and many other clients over the years. Many albums have garnered features and reviews in mainstream media outlets such as Country Weekly Magazine, high sales resulting in Billboard Top 10 Bluegrass Chart success, and numerous awards and nominations from organizations such as IBMA, Grammy, GMA Dove Awards, and the ICMs.
As a Radio Promoter, she has worked with numerous projects for artists such as Lonesome River Band, Dave Adkins, Donna Hughes, Lou Reid, Russell Moore & IIIrd Tyme Out, Shannon Slaughter, Larry Cordle, Larry Stephenson, Ralph Stanley II & The Clinch Mountain Boys and so many more that have garnered many #1s on the radio charts. Chart include: Sirius XM Bluegrass Junction, Sirius XM Top 40, Bluegrass Today, Bluegrass Unlimited, Americana Music Chart, Roots Music Report, smaller market Country charts, and other radio album and singles charts.
In 2016, Penni McDaniel merged with Josh Trivett’s Moonstruck Management, but occasionally still handles some radio promotions through the Hope River Entertainment brand. For more information on Moonstruck Management including our roster of talent by Balsam Range, The Cleverlys, Lonesome River Band, Russell Moore & IIIrd Tyme Out, Dave Adkins Band, Volume Five, Ralph Stanley & The Clinch Mountain Boys, The Church Sisters and more please visit www.moonstruckmanagement.com.