Penni McDaniel is the owner and agent with Hope River Entertainment – a full-service music entertainment agency founded in 2001. She began by handling booking and publicity for the original Pine Mountain Railroad, achieving 200+ tour dates for the first year.

As a Publicist, she has successfully booked clients on television shows such as Ryan Holladay’s performance on the Oprah Winfrey Show’s “World’s Most Talented Kids” episode and numerous promotional appearances like the late Tim Hensley’s incredible Grand Ole Opry performance with special guests Kenny Chesney and Buddy Cannon. In addition, Penni served as the publicist for Lonesome River Band for 12 years, as a record label publicist for Rural Rhythm Records for seven years, and for other labels.

Current booking clients include Russell Moore & IIIrd Tyme Out and Volume Five.We are also accepting dates for Dave Adkins Band, Larry Cordle, Dave Adkins, Shannon Slaughter, Caleb Bailey & Paine’s Run.

Previous Event Publicity clients include the Huck Finn Jubilee in California, the Bill Monroe Music Park in Bean Blossom, Indiana, and more.

Since 2002, Hope River Entertainment has handled Album Publicity for countless projects by artists and record labels. Artists include Michael Martin Murphey, Larry Cordle, Donna Hughes, Carrie Hassler, Lonesome River Band, Rodney Dillard, Detour, Blue Moon Rising, Marty Raybon, and Melonie Cannon (including her duet and video with Willie Nelson.) 

In 2005, Penni McDaniel was assistant Music Supervisor for Bell Witch: The Movie and handled album publicity and radio support for the Bell Witch: The Movie Soundtrack.

Hope River Entertainment has achieved much media success for these many albums, including magazine covers, features, and reviews in mainstream media outlets such as Country Weekly Magazine. In addition, these albums have achieved high sales resulting in numerous albums appearing on Billboard’s Top 10 Bluegrass Chart and garnering numerous awards and nominations from organizations such as the International Bluegrass Music Association, the Recording Academy’s Grammy Awards, GMA Dove Awards, SPGBMA, Josie Music Awards, and many more. 

As a Radio Promoter, she has worked with countless projects that achieved #1s on various charts such as Sirius XM Bluegrass Junction Most Played Tracks and Albums charts, Sirius XM Top 40, Bluegrass Today’s Top 20 Weekly, Top 20 Monthly, Grassicana, and Gospel song charts. In addition, artists have appeared on the Bluegrass Unlimited Magazine National Bluegrass Survey Chart, Americana Music Chart, Roots Music Report, smaller market Country charts, and several other radio albums and singles charts.